If you think your business is falling due to COVID-19, well, think again. This may be the time to innovate! Most businesses, especially during these times, are transitioning to online businesses. Why online business? Because it’s flexible, provides limitless freedom, a huge influence on the way consumers make purchasing decisions and the platform where you can target a large number of audiences! Either, local, national or even world scale depending on your particular business. Remember a famous quote from KB Marketing? “Ignoring online marketing is like opening a business without telling anyone”. So while we are staying at home, we recommend using this time to expand your businesses and we’re talking about going digital.
We’ve listed down some amazing strategies on how your business can survive online during COVID-19. Let’s start!
Engage in Social Media
Do you have a Facebook account? Instagram? Twitter or Pinterest? If yes, then great! You are now one step closer to be connected to millions of people and I bet, you’re seeing hundreds of ads in a day! If you don’t have one, then now it’s time to create one. Wondering why social media? Because this is where the people are right now! Social media allows you to reach out to your customers and gain attention to more potential customers and at the same time they can reach out to you too! It will also allow your business to get exposures, traffic and gain market insights.
Write Ad Copy that Sells
Ad copies are all about focusing on how your product or service will solve people’s problems. When writing a good copy, you have to think like a customer and ask yourself, “What’s in it for me?”. According to Molly Pittman, a Digital Marketer, it all starts with a “hook” and there are 3 types of hooks that you can use in your ads.
- Pain/Benefit Hook – Speak to a pain point and then followed by a benefit. The desired outcome will solve the pain point they’re experiencing.
Example: Tired of all ad interruptions on your song? Get the premium offer and listen to ad-free music!
- Feelings-Based Hook – Every market has empathy. If your ad speaks directly to the feeling of your audience, you already got their attention.
Example: Six months ago, she’s struggling to get rid of her fats. Now she has that #BodyGoals that she always wanted! Love your body more by using this dietary supplement.
- Logic Hook – Look for a logic statement or a fact that proves your point at the beginning of your ad copy so people who are very logic-based will immediately agree with you and would want to continue.
Example: Did you know that using a toner can help close pores and tighten cell gaps after cleansing your face?
Design and Build Your Own Website
Next is creating your small-business web design. Did you know that it will only take 5 seconds to get your audience attention otherwise you’ll lose a potential customer? So, the simpler the design, the better. You don’t want to overwhelm your audiences with lots of info! These are a few tips from Allen Moon, an Entrepreneur, on how to make your web simpler yet attention-worthy.
- Choose a plain font (one or two) on a white background
- Make your navigation clear and simple, and the same in every page
- Only use graphics, audio, or video if it will complement your message
- Include an opt-in offer so you can get the e-mail addresses of your potential customers
- Make it easy to buy — no more than two clicks between a potential customer and checkout
- Make your website an online store-friendly
Use Search Engines
Are you familiar with search engines? Search Engines will keep your website/webpage visible and will drive your targeted buyers to your site. Pay-per-click advertising is one of the easiest ways to get traffic to a new site because of its two advantages. First, PPC ads will show up on search pages immediately, and second, PPC ads will allow you to test different kinds of keywords, and also the headlines, prices and selling approaches. And not just that, PPC can also find the best and highest converting keywords. With these keywords, you can already distribute these throughout your site in your copy and code which will help your rankings in the organic search results.
There are also ways to boost your SEO, check out this page!
Use Email Marketing
Turn your visitors into buyers! This is where the tips in web designing will come through – including an opt-in offer. Building an opt-in list is one of the most valuable assets of your online business because your customers gave you permission to send them emails. Sending emails means they’ve allowed you to send promotions, updates, and most importantly develop a relationship — they’ve allowed you to connect with them! Plus email marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.
Increase Your Sales Through Upselling
Of course, these strategies won’t work unless you’ll see the sales figures growing. Now that you are connected with your customers, you can upsell other products that complement their original purchase. You can also send out loyalty coupons, discounts or GWP (Gift With Purchase) that they can redeem on their next purchase. By rewarding your customers for their loyalty, they’ll become even more loyal! And lastly, you can offer other related products on your “Thank You” page after they visit.
The coronavirus may have affected a lot of businesses, but it opened new doors for innovation. Transitioning online may also be a big step to some of you, but we on Business Owners Unite are here for you! We’d be happy to help you set up your businesses online! Let us know how we can help you by sending us a message. Let’s make the most out of the time that we have now.